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Syndicate & Automate: Make Digital Business Easier Expanding the Value of Product Data IDEA makes conducting digital business easier as the electrical industry's single source for the complete, high-quality, standardized product data you need to lower operating costs, raise profits, and satisfy customers. IDEA Connector Harmonized Data Model (HDM) A Unified Data Model in IDEA
NAED is much more than a distribution channel. We are solution providers-salespeople, electrical product experts, skilled and technical professionals, warehouse associates, and drivers-that bring the latest technologies to our communities.